Practice areas buried in a single list
Someone searching for a divorce attorney or help after a car accident wants a page about that issue. A bulleted list of practice areas gives search engines and readers very little to work with.
Law firm websites that explain your practice and capture qualified cases
Custom-coded sites for solo attorneys and small firms, with focused practice area pages, credible attorney bios and an intake process that screens inquiries before they reach your calendar.
- Live in about 2 weeks
- 90+ PageSpeed target
- Leads sent to your CRM
Built for every kind of law firm
- Personal injury
- Family law
- Criminal defense
- Estate planning
- Immigration
- Employment law
- Business law
- Real estate law
- Bankruptcy
- Workers compensation
- Social Security disability
- Elder law
The short answer
What makes a good law firm website?
A law firm website presents a firm's practice areas, attorneys and intake process to people looking for legal help. Effective ones have a separate page for each practice area, detailed attorney bios, a confidential case evaluation form and the disclaimers state bar advertising rules require. They load fast, read clearly and route every inquiry into a CRM.
What a slow, generic site is quietly costing you
Most law firm owners do not lose work on price. They lose it to a site that cannot answer a visitor's questions fast enough on a phone.
Attorney bios that say nothing
A headshot and two lines of education do not help a nervous client decide who to trust. Thin bios lose people at the moment they are choosing a lawyer.
Every inquiry lands as an unsorted email
Without structured intake, your staff spends time on matters outside your practice areas or jurisdiction while qualified inquiries wait in the same pile.
Missing advertising disclaimers
Many state bars treat a firm website as advertising. Missing disclaimers, misleading terms or unsupported claims can raise questions with your bar.
Slow responses to time-sensitive matters
People facing an arrest, an injury or a deadline often contact several firms. A slow first response can mean the client has already retained someone else.
Every page your site ships with
Each page has one job. Pick one to see what goes inside it and why it matters to the person reading.
Practice Area Pages
One page per practice area so each legal issue has a focused, searchable page.
- Plain-language overview of the legal issue
- Common questions clients ask about that area
- How your firm approaches these matters
- Case evaluation call to action specific to the area
Attorney Bios
Helps prospective clients get to know each lawyer before they call.
- Professional background and focus areas
- Bar admissions and court admissions
- Education, memberships and published work
- Direct link to request a consultation
Case Evaluation Intake
Collects the details your team needs to screen a matter.
- Practice area and location questions up front
- Short description field with guidance on what to share
- Clear notice that submitting does not create an attorney-client relationship
- Routing to the right attorney or intake staff in GoHighLevel
Consultation Booking
Lets screened prospects book an initial consultation.
- Calendar embed tied to attorney availability
- Phone, video or in-office options
- Pre-consultation questionnaire
- Automatic confirmation and reminders
Legal Resources and FAQs
Answers common questions and supports search visibility.
- Articles on frequent client questions
- General information disclaimer on every article
- Links to related practice area pages
- Author attribution to a licensed attorney
Disclaimers and Office Information
Holds the notices and details state bar rules commonly require.
- Attorney advertising notice where your state requires it
- No-guarantee statement about past results
- Office locations and responsible attorney
- Privacy policy for form submissions
Built around how law firm customers actually buy
Features chosen for your industry, not copied from a template.
Focused practice area pages
Each area of law gets its own page written for the people searching for that kind of help.
Substantive attorney bios
Bios built around admissions, focus areas and approach, giving clients a real sense of who they will work with.
Screening intake form
Practice area, location and matter type questions help your team prioritize inquiries that fit.
Consultation scheduling
Qualified prospects can book an initial consultation from attorney calendars in GoHighLevel.
Prompt first response
An automatic text or email acknowledges every inquiry and explains what happens next.
Disclaimer framework
Advertising notices, no-guarantee language and general information disclaimers are built into templates.
Multilingual option
Practice area pages can be offered in a second language if your firm serves clients who prefer it.
Old site, new site
What moves when the site is rebuilt properly, line by line.
Area
Typical site today
Your new site
Practice areas
Typical site today: A single list on the home page
Your new site: Dedicated page for each area of law
Attorney bios
Typical site today: Headshot and a short paragraph
Your new site: Admissions, focus areas and approach in a full profile
Intake
Typical site today: Generic contact form to a shared inbox
Your new site: Screening intake routed to the right person in the CRM
Compliance
Typical site today: Disclaimers missing or inconsistent
Your new site: Advertising and no-guarantee notices built into templates
Response time
Typical site today: Reply when someone checks email
Your new site: Automatic acknowledgment and tasks for intake staff
Found in search, quoted in answers, understood by machines
Being findable now means three things: ranking in normal results, being the answer a snippet or voice assistant reads out, and being the business an AI assistant describes correctly.
SEO
Search engine optimization
Legal searches combine an issue and a place, such as a DUI lawyer in a specific county. We build a page for each practice area, add location pages where you have offices or regularly appear in court, and connect them to attorney bios and resource articles with clear internal links. Headings match the language clients use, not just statutory terms.
AEO
Answer engine optimization
People ask legal questions before they hire a lawyer: how long a divorce takes, what to do after an accident, whether they need a will. We write short, general answers that can appear in featured snippets, always labeled as general information and paired with a prompt to speak with an attorney about their specific situation.
GEO
Generative engine optimization
AI assistants look for clear signals about who a lawyer is and what they handle. We make practice areas, jurisdictions, bar admissions and office locations explicit, attribute articles to licensed attorneys, publish an llms.txt summary and keep the firm's name, address and phone consistent with bar directories and your Google profile.
Schema
Structured data (JSON-LD)
We use LegalService or Attorney structured data for the firm and each lawyer, with areas served, office address, hours and contact details. Practice area pages carry Service markup, articles use Article markup with attorney authorship and FAQ sections use FAQPage markup. We avoid markup for ratings or reviews that your bar rules would not permit you to advertise.
Trust and compliance for law firm websites
Lawyer websites are generally treated as advertising under state bar rules based on the ABA Model Rules. That typically means avoiding misleading statements, using care with terms like specialist or expert, including disclaimers with any past results, and stating that contacting the firm does not create an attorney-client relationship. Rules differ by state, so we build a disclaimer framework and recommend the responsible attorney review all content before launch.
From first call to live site in about two weeks
One call, one review link, one launch day. You approve everything before it goes live.
- 1 Day 1
Discovery call
Thirty minutes on your services, towns, offers and the customers you want more of. We leave with a page plan you approve.
- 2 Days 2-7
Copy and design
We write the pages, design them around your brand and send a private review link you can open on your phone.
- 3 Days 8-12
Build and connect
Custom code, forms wired into your CRM, booking, tracking and schema. Every form is test-submitted before launch.
- 4 Day 14
Launch and handover
Domain switched with redirects from your old site, Search Console submitted, and a short recorded walkthrough.
Law Firm website pricing
Fixed prices, agreed before we start. You own the site, the domain and the content.
Launch
A sharp, fast site for a business that needs to look credible and capture leads now.
$997 one-time
- Up to 6 custom-designed pages
- Mobile-first, 90+ PageSpeed target
- Lead forms connected to GoHighLevel
- On-page SEO, schema and llms.txt
- Google Business Profile link-up
- Live in about 10 business days
Growth
The full local-search build: a page for every service and every town you serve.
$1,997 one-time
- Up to 15 pages, including service pages
- Up to 5 service area pages
- Online booking or quote calculator
- Missed-call text-back and SMS follow-up
- FAQ blocks written for AI answers
- Analytics, call and form tracking
- Live in about 14 business days
Authority
For multi-location or competitive markets that need depth, content and ongoing reach.
$3,497 one-time
- Up to 30 pages, multi-location ready
- Up to 15 service area pages
- Blog set up with 4 researched articles
- Review widget and reputation workflows
- Custom integrations and dashboards
- Priority build slot
Care plan: $97 per month, optional
Hosting on a global edge network · Security and uptime monitoring · Up to 5 content edits a month · Monthly speed and SEO check
What should a law firm practice area page include?
A strong practice area page explains the legal issue in plain language, describes the situations the firm handles, outlines how the process usually unfolds and answers the questions clients ask in a first call. It should read like a calm, knowledgeable conversation, not a list of statutes, because most visitors are stressed and unfamiliar with legal terms. Shorter sentences and clear subheadings make the page easier to scan.
The page should also make the next step obvious. A case evaluation form or call button specific to that practice area helps your intake team know what the inquiry is about before they call back. Disclaimers belong on the page too, especially if it mentions any prior outcomes, so the content stays consistent with your state bar rules. Links to related articles and attorney bios round out the page.
- Plain-language explanation of the issue
- Situations and case types you handle
- What the process usually looks like
- Common client questions
- Practice-specific intake call to action
How do state bar advertising rules affect a law firm website?
Most state bars consider a firm website to be attorney advertising. Rules based on the ABA Model Rules prohibit false or misleading communications, restrict how lawyers describe themselves as specialists and often require disclaimers when past results or client reviews are shown. Some states also require specific labels, record retention or the name of a responsible attorney. Rules for digital ads and social media can apply too.
Because the details vary, we design the site so compliance is easy to maintain. Disclaimers are built into templates, past results sections carry no-guarantee language and forms explain that submitting information does not create an attorney-client relationship. We are not your ethics counsel, so we recommend the responsible attorney review the final content against your state's rules. Updates later are simple to make.
How can a law firm website screen leads before they reach an attorney?
Screening starts with the intake form. Asking about practice area, location, timing and the nature of the matter lets your team see quickly whether an inquiry fits your practice and jurisdiction. Guidance next to the description field should remind people not to share sensitive details until a conflict check is complete. A question about how the person heard about the firm can also help you understand which marketing channels bring in qualified matters, without adding much effort for the person filling out the form.
In GoHighLevel, those answers can route the inquiry to the right attorney or intake specialist, create a follow-up task and send the prospect an acknowledgment explaining what happens next. Inquiries outside your practice areas can receive a polite response, and qualified ones can be invited to book a consultation. Attorneys spend their time on matters they can actually take. Response stays prompt.
Frequently asked questions
Straight answers to the questions people ask us most. If yours is not here, ask us directly.
Will the website include the disclaimers my state bar requires?
We build a disclaimer framework into the site, including an attorney advertising notice where needed, no-guarantee language near any past results and a statement that contacting the firm does not create an attorney-client relationship. Because rules vary by state and change over time, the responsible attorney at your firm should review the final wording before launch.
Can we list case results on the website?
Many states allow past results if they are accurate and accompanied by a disclaimer that results depend on the facts of each case and are not a guarantee. Some states have additional requirements. We can build a results section with built-in disclaimer text, and you decide which results to include after checking your state's rules.
How is confidential information handled in intake forms?
Intake forms are submitted over an encrypted connection and stored in your GoHighLevel account, which your firm controls. We ask only for the details needed to screen a matter and include guidance asking people not to share sensitive information before a conflict check. Your firm should review how intake data is stored against your own confidentiality policies.
Can each attorney have their own booking calendar?
Yes. Each attorney can have a GoHighLevel calendar with their own availability, consultation types and meeting options such as phone, video or in office. The intake form can direct prospects to the right attorney's calendar based on practice area, or staff can review the inquiry first and send a booking link only when it fits.
Should a law firm publish legal articles on its website?
Articles that answer common client questions can help people understand their options and give search engines more to index. Each article should be written or reviewed by a licensed attorney, labeled as general information rather than legal advice and kept current when the law changes. Quality and accuracy matter far more than publishing volume.
Can we use the word specialist on our site?
Many states restrict the use of words like specialist or specializes unless the lawyer is certified by an approved organization, and some require a disclosure when certification is mentioned. We default to phrases such as focuses on or practice concentrated in. If an attorney holds a recognized certification, we can describe it using the wording your state permits.
Can the site handle inquiries in more than one language?
Yes. We can create practice area pages and intake forms in a second language, with inquiries tagged in GoHighLevel so a staff member who speaks that language can follow up. Translations should be reviewed by a fluent speaker familiar with legal terms, and disclaimers need to appear in each language the site uses.
Can client reviews be displayed on a law firm website?
Often yes, but rules on testimonials differ by state. Some require disclaimers, some restrict how reviews are selected or presented and some limit them further. We can display reviews from your Google profile with appropriate notice text, and you should confirm the approach complies with your bar rules before they go live.
How do practice area pages differ from location pages?
Practice area pages explain a type of legal matter, such as divorce or personal injury. Location pages explain where you serve clients, such as a county where you regularly appear in court, and connect that place to your relevant practice areas. Both help search engines match your firm to searches that combine an issue and a place.
Get a law firm website that books the work
Book a free 30-minute call. We will look at what you have, tell you what we would change, and give you a fixed quote. No pressure, no jargon.